AEO tracking software: what it records, every week, on five AI engines
AEOTrack is AEO tracking software. It asks the questions your buyers ask on ChatGPT, Gemini, Claude, Perplexity and Grok every week, and stores each answer so you can read it. For every answer it records two things most tools conflate: whether the answer named you, and whether it cited your page. The trial is free for 7 days.
No credit card. 7-day trial, all five engines.
What an AEO tracker actually measures
If the term is new to you, what AEO tracking is covers the definition and the four metrics; this page is about the tool that runs it.
Search used to end in a list of links, so tracking meant recording a position. An AI answer ends in a paragraph. There is no position 1 to hold — the answer either names you or it doesn't, and it either used your page to write itself or it didn't. Those are two separate facts and they move independently, so AEOTrack records them separately.
| Metric | What it tells you |
|---|---|
| Mention rate | How often answers name your brand at all |
| Citation rate | How often an engine used one of your URLs as its source |
| Position prominence | Whether you lead the answer or appear in a closing list |
| Share of voice | Who gets named instead of you, and how often |
| Per-engine split | Which of the five engines have you and which have never heard of you |
The per-engine split is the one that surprises people most. It is entirely normal for a brand to be named in six of eleven ChatGPT answers and in zero Gemini, Claude and Perplexity answers for the same questions. A tracker that samples one engine reports one engine's opinion as though it were the market's.
Why every score carries a range
Ask any engine the same question twice in an afternoon and you can get two different lists. A score built from a single answer per engine can move with nothing changed on your site. So a bare number is a false reading, and AEOTrack shows the range to expect between two checks alongside every score: a move inside it is noise, a real move is one outside the range, and it narrows as the sample grows.
Two consequences follow, and they are the reason the product works the way it does. Checks run weekly, because daily checking mostly measures that jitter and teaches you to react to it. And branded questions — ones containing your own name — are scored separately, because they inflate every metric and flatter every report.
How AEOTrack tracks AEO
1. A question set that looks like your buyers
Ten to twenty questions a real buyer would type, mostly without your brand in them. The tracker suggests a starting set from your site, and you edit it — the questions are the measurement instrument, so they should be yours.
2. Every question, on every engine, on a schedule
ChatGPT, Gemini, Claude, Perplexity and Grok, re-run weekly. Full answers are stored, not just a yes/no, so you can read what the engine actually said and see which sources it leaned on.
3. Sources, competitors and gaps
Every cited domain is collected. Sources cited repeatedly that never mention you are your content gap, stated concretely: these are the pages an engine trusts on your topic, and you are not on them.
4. A weekly summary of what changed
After each run you get the score movement, the questions newly won and newly lost, who overtook you, and one concrete fix — so the tracking produces a decision rather than a dashboard.
What AEO tracking software records on each check
Each time a question is asked, the software keeps the same few facts, so one week can be compared with the next:
- Naming: whether your business name appears in the text of the answer.
- Citation links: when an engine lists its sources, whether your domain is among them. Being cited and being named are different results, and both are recorded.
- Engine differences: each engine runs its own search, reads its own pages and writes its own answer, so one can name you while another leaves you out. A combined figure hides that, which is why each engine is stored and reported separately.
- History: the answer text is kept, so you can read what an engine said on an earlier date.
A readable homepage is not the same as being named
The free audit does two things: it asks ChatGPT and Perplexity one question a buyer would ask, and it scores how easy your homepage is for AI tools to read. The homepage check is about the page, not about visibility. A site can score well and still be left out of the answer, because an engine names the businesses it finds on the pages it retrieves for the question: roundups, comparison posts, review sites and community threads. Only the stored answers show whether you were named, and who was named when you were not.
Checking by hand versus tracking software
Typing questions into chat windows works once. As a weekly habit it breaks down:
- Personalisation: chat history and saved preferences shape answers, so a personal account can show mentions a clean session does not.
- Time: five engines and twenty buyer questions are a hundred separate runs, every week.
- No history: manual checks rarely end up anywhere you can compare over 30 or 90 days.
- Drifting wording: small changes of phrasing between sessions make the comparison unreliable.
Tracking software asks the same questions of every engine on a schedule and records, for each answer, whether it named the business and whether it linked the site. With that record a team can read the exact questions where it was left out, see which competitors were named instead, look at the sources the engines read, and follow whether naming changes after it updates its pages or public listings. Manual tracking versus a tracker works through the arithmetic.
AEO tracker vs rank tracker
| Rank tracker | AEO tracker | |
|---|---|---|
| Unit | Keyword | Question |
| Result | A position in a list | A written answer |
| Reading | One number | A rate with a ± range |
| Surface | One search engine | Five answer engines that disagree |
| Source signal | Your ranking URL | Every domain the answer cited, including the ones that beat you |
Start with the free trial
The fastest way to see where you stand is the free 7-day trial: add a domain and the first run scores it for AI readiness — schema, structure, depth, crawlability — and runs a live visibility check across five engines. No credit card. If the score is low, the audit tells you which specific things to fix first; if it is high and you are still invisible in answers, that is a different and more interesting problem, and the tracker is what diagnoses it.
Ongoing tracking starts at $39 a month and includes the weekly checks across all five engines, daily checks on three pinned questions, citation tracking, competitors and the improvement plan.
Frequently asked
What is an AEO tracker?
A tool that measures whether AI answer engines name your brand when someone asks a question in your category, and whether they cite your pages as the source — by asking a fixed question set on a schedule and storing every answer.
Which engines should it cover?
ChatGPT, Gemini, Claude, Perplexity and Grok at minimum. They disagree with each other often enough that partial coverage is misleading rather than merely incomplete.
How often should I track?
Weekly for most brands. Daily tracking of a small pinned set is worth it where answers genuinely move day to day — launches, news cycles. Starter monitors your 3 most important questions daily, Pro 10, Agency 25, and Enterprise everything.
Can I track AEO for free?
The trial is free for 7 days from when you add your website and needs no card. Ongoing weekly tracking with history, competitors and citations is what the paid plans cover.
Does AEOTrack track Perplexity and Claude?
Yes. Every tracked question is asked of ChatGPT, Gemini, Claude, Perplexity and Grok on the same schedule, and the answer from each engine is stored and scored separately. Perplexity and Claude are search-grounded in the check, so what is recorded is what those assistants answer with live retrieval, not a memorised guess. The per-engine split shows which of the five name you and which never do.
How do I track how often my company is cited in ChatGPT, Gemini and Perplexity?
Write down the questions a buyer in your category asks, then ask each engine those questions on a fixed schedule and record two facts per answer: was the brand named, and was one of its pages used as a source. AEOTrack does this for you across five engines and keeps the history, so a citation that appears or disappears shows up as a change rather than an anecdote. The 7-day trial gives the first reading on the day you add the domain.
What is the alternative to tracking AEO by hand?
Tracking by hand means pasting the same questions into ChatGPT, Gemini, Claude, Perplexity and Grok one at a time and noting the result in a spreadsheet. It works once and breaks as a habit: answers drift with phrasing and time, there is no history, and nobody re-runs it weekly. The alternative is a fixed question set run on a schedule with the per-engine history kept, which is what an AEO tracker is. AEOTrack runs weekly checks on every plan, with on-demand re-checks from a monthly pool.
See your own numbers
Start a trial, add your domain, and watch the score move week over week.
Related: What is AEO tracking? · How to track AEO · AEO for SaaS · GEO tracking