Privacy Policy

AEO Track ("we," "us," or "our") is committed to protecting the privacy and confidentiality of all users of our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit aeotrack.io and use our services. Please read this policy carefully. By accessing or using AEO Track, you agree to the practices described herein.

1. Information Supplied by Users

When you create an account or use our Service, we may collect personally identifiable information including:

• Full name and email address
• Company or organisation name
• Billing address and payment information (processed by Stripe)
• Website URLs and domain configurations submitted for analysis
• Account preferences and settings

We may require you to provide additional details as and when required to comply with applicable regulatory requirements or to deliver specific features of the Service. If you register using a third-party provider such as Google, we receive your basic profile information from that provider in accordance with their own privacy policy.

2. Express Consent

By creating an account and providing your contact details, you consent to AEO Track contacting you via email regarding your account, subscription, transactional notifications, service updates, and — where you have opted in — product news and feature announcements. You may withdraw marketing consent at any time by clicking the unsubscribe link in any email or by contacting us at privacy@aeotrack.io. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal, and we will continue to send essential transactional communications related to your account.

3. Automatically Collected Information

When you use the Platform, we automatically collect certain technical information including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and screen resolution
• Pages visited, features used, and navigation patterns
• Session duration, timestamps, and clickstream data
• Referral source and exit pages

This information is collected via cookies and PostHog analytics. No personally identifiable information is shared with third parties in connection with automatic data collection unless legally required. For full details on our use of cookies, please see our Cookie Policy.

4. Use of Personal Information

AEO Track uses collected data for the following purposes:

• Providing, operating, maintaining, and improving the AEO Track platform
• Processing your AEO and GEO analysis requests by sending submitted content to AI provider APIs
• Managing your account, subscription, and billing through Stripe
• Sending transactional emails including account verification, password resets, billing receipts, and scheduled reports via Resend
• Creating a safe and reliable environment and ensuring legal compliance
• Responding to support requests, queries, and grievances
• Analysing product usage patterns to improve features and user experience using PostHog
• Detecting, preventing, and addressing technical issues, fraud, and abuse
• Conducting internal research, troubleshooting, and service optimisation
• Notifying you about changes to the Service or these policies

We do not use your personal information to solicit third-party products or services, and we do not sell your personal data to any third party.

5. Information Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We share data only in the following circumstances:

• Service Providers: We share data with trusted third-party providers who help us operate the Platform (see Third-Party Services below). These providers are contractually bound to use your data only for the purposes for which it was shared.
• AI Processing: Website URLs and content you submit for analysis are transmitted to AI provider APIs (OpenAI, Google Gemini, Anthropic Claude, Perplexity, xAI Grok, Microsoft Azure OpenAI) solely to generate insights. We do not share your account identity with these providers in connection with content analysis.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, court order, or a lawful request from a governmental or regulatory authority.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With Your Consent: We may share information for purposes not described in this policy with your explicit prior consent.

No personally identifiable information is shared with any third-party advertiser. AEO Track is not responsible for the privacy practices of third-party websites linked through the Platform.

6. Third-Party Services

AEO Track integrates with the following third-party services to deliver our platform. Each provider has its own privacy policy governing how they handle your data:

• OpenAI: AI-powered content analysis, FAQ generation, and optimisation recommendations.
• Google Gemini: AI content evaluation and AEO analysis.
• Anthropic Claude: AI content analysis and insight generation.
• Perplexity: Answer engine visibility checks and citation tracking.
• xAI Grok: AI visibility tracking via the Grok answer engine.
• MongoDB: Primary database for storing user accounts, domain configurations, analysis results, and platform data.
• Stripe: Payment processing and subscription management. Stripe's privacy policy governs all payment data.
• Resend: Transactional email delivery including account notifications, scheduled reports, and billing communications.
• PostHog: Product analytics to understand platform usage and identify areas for improvement.

We recommend reviewing the respective privacy policies of each provider for details on how they handle data transmitted to them.

7. Information Security

AEO Track implements industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL), secure session management, access controls, and regular security reviews. We blend security at multiple layers of our platform using state-of-the-art technology to maintain strong protective measures. All user data is stored on password-protected servers with restricted access. However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you in accordance with applicable law.

8. Opt-Out & Communication Preferences

If you wish to stop receiving marketing communications from us, you may opt out at any time by: (a) clicking the "unsubscribe" link in any marketing email; or (b) contacting us at privacy@aeotrack.io. Please allow up to 10 business days for opt-out requests to be processed. Note that we may retain certain information as required to comply with legal obligations or legitimate business purposes such as fraud prevention. Opting out of marketing communications will not prevent us from sending essential transactional emails related to your account and subscription.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Analysis results and historical tracking data are retained to enable trend reporting and historical comparisons. If you request account deletion, we will remove your personal data within 30 days, except where we are required to retain it for legal, accounting, or regulatory purposes, or where there are outstanding disputes that prevent deletion. Anonymised and aggregated data may be retained indefinitely for research and analytical purposes. We do not retain sensitive financial data such as full credit card numbers; all payment data is managed by Stripe.

10. Account Confidentiality

You are solely responsible for maintaining the security and confidentiality of your account credentials. Sharing your login details with others is a violation of this policy. If you believe your account has been compromised or accessed without authorisation, you must report this immediately to privacy@aeotrack.io. AEO Track shall not be liable for any loss or damage arising from your failure to maintain account security.

11. Your Privacy Rights

GDPR Rights (EEA & UK Residents)

If you are a resident of the European Economic Area or the United Kingdom, you have the following rights under the General Data Protection Regulation:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request restriction of processing of your personal data.
• Portability: Request transfer of your data in a structured, machine-readable format.
• Objection: Object to processing of your personal data for certain purposes.
• Withdraw Consent: Withdraw previously given consent at any time.

CCPA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act provides you with the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal information. If this changes, you will be notified and given the right to opt out.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, contact us at privacy@aeotrack.io. We will respond within 30 days.

12. Children's Privacy

AEO Track is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a person under 18 has provided us with personal data, we will take prompt steps to delete that information. If you believe a minor has provided us with their data, please contact us at privacy@aeotrack.io.

13. Grievance Redressal

If you have concerns or complaints about how we collect, use, or handle your personal information, or believe your privacy rights have been violated, please contact our privacy team at privacy@aeotrack.io. We take all privacy complaints seriously and will investigate and respond to your concern as promptly as reasonably practicable. If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.

14. Changes to This Policy

AEO Track reserves the right to modify this Privacy Policy at any time due to changes in legislation, updated data practices, changes in service functionality, or technological advancements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or an in-app notification. We encourage you to review this policy periodically. Your continued use of AEO Track after any changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: