AEO & GEO Insights & Guides
Practical guides on tracking and improving your brand's visibility in AI-generated answers and topic overviews.
Research: how much do AI recommendations move week to week? 8,758 answers, 52 businesses
AEO Tracker for USA Businesses: What It Measures
An AEO tracker checks whether AI answer engines name your business. See how AEOTrack measures answers for US buyers and what you can do next.
GuideWhat the Free AI Visibility Audit Shows, Section by Section
What the free AI visibility audit shows: whether ChatGPT and Perplexity named you, who they named instead, their answers and the pages they read.
GuideA 6-Week Plan to Raise Your AI Visibility Score
A week-by-week plan for AI visibility: how the 4 to 6 weeks are built from your own answers, what each week covers and how to read your real score.
MetricsManual AEO tracking vs a tracker: the 3-minutes-an-answer math
Questions × engines × runs is how many AI answers you would read by hand. At three minutes each: where a spreadsheet is fine, and where it breaks.
GuideA 7-day AI visibility trial, day by day: what to do and when
A day-by-day plan for the 7-day trial: setup, the first result, the page to change, the daily checks, the decision and the 6-week plan after it.
GuideHow to read your first AEOTrack result
What the first-result email means: "named in 0 of 25 answers", who was named instead, where the sources are, and the one fix to make first.
MethodologyOne answer per engine: why we stopped averaging and what the ± means
Version 6 asks each engine once per question and shows a ± range with the score. What the three-sample test showed, how the ± is computed, and its limits.
StrategyWhy the AI tools name a rival and not you: what 1,685 citations from one account showed
In one account's 34 questions, four of the ten pages the AI engines cited most were roundup lists. How lists decide who gets named, and how to get on them.
GuideHow to Track AEO Mentions in ChatGPT and Gemini
ChatGPT and Gemini expose different evidence for AI visibility: citation URLs versus search-query fan-out. A repeatable method to track mentions in both.
StrategyAEO for Agencies: How to Track AI Visibility Across Many Client Brands Without Drowning
Ten clients, five engines and twenty questions each is a thousand answers a week. How agencies turn AI visibility tracking into a monthly deliverable.
MethodologyNot Named by AI Yet? What Your First Result Means and What to Do
No AI answer named you on your first check? What that result says, what it does not, and five plain steps to get named.
ComparisonHow AI Visibility Tools Price Prompts: A Per-Prompt, Per-Engine Cost Comparison
AI visibility tools priced per prompt, per engine and per answer, rechecked 1 Oct 2026. Daily trackers cost less per answer; weekly ones cost less to start.
StrategyHow to Earn Citations From the Sources ChatGPT Already Trusts
AI engines answer buyer questions from a short list of roundups, review sites and forums. The playbook for getting onto that list, in the order that works.
GuideGoogle AI Overviews vs AI Mode vs ChatGPT: What Each One Cites and Why It Matters
AI Overviews, Google AI Mode and ChatGPT choose sources differently. How each retrieves, what each cites, and what that means for what you track.
Guidellms.txt: What It Is, Who Reads It, and Whether It Is Worth Ten Minutes
llms.txt tells AI systems what your site is and where the important pages are. The format, which engines are known to read it, and how to write a useful one.
ComparisonSemrush AI Visibility Toolkit vs AEOTrack: Add-On or Dedicated Tracker?
Semrush's AI Toolkit costs $99 per domain on top of a subscription. AEOTrack is a dedicated tracker from $39. What each measures and who should pick which.
MethodologyWhy Gemini and Claude Answer Long, and What a Cut-Off Answer Does to a Visibility Score
Reasoning models think before they write. Cap output too low and the answer stops before naming anyone. How 92% of one engine's answers were being cut off.
ComparisonProfound vs Otterly vs AEOTrack: Choosing an AI Visibility Tracker
Profound, Otterly AI or AEOTrack? The five questions that separate AI visibility trackers, and a test you can run on all three in an afternoon.
GuideAI Crawlability: Can ChatGPT and Claude Actually Read Your Site?
Before an AI engine can cite you, its crawler must fetch your pages. The robots.txt allowlist, the checks that matter, and how to verify GPTBot access.
MethodologyStop Guessing What Buyers Ask AI — Use Your Search Console Data
Your AI visibility score is computed over the questions you track. Search Console already knows what buyers ask; build the tracked set from it.
GuideHow to Get Your Shopify Products Recommended by ChatGPT
Shoppers ask AI assistants for the best products before they know your store exists. How Shopify merchants track whether they come up and change the answer.
MethodologyCited but Not Mentioned: Why AI Engines Use Your Page and Recommend Someone Else
An AI engine can read your page and still recommend a competitor. Across 446 answers, 15% cited the site and 9% named it. Why the gap opens and what closes it.
MethodologyWhy a JavaScript Snippet Cannot Count AI Crawlers
AI crawlers do not run JavaScript. GPTBot, ClaudeBot and PerplexityBot fetch HTML and leave, so a snippet-based counter misses most visits. Use server logs.
MethodologyGrounded vs Ungrounded: The One Question to Ask Any AI Visibility Tool
A tool that queries AI models without web search measures training-data memory, a frozen number nothing you publish can move. How to tell, and why it matters.
MethodologyWhat an AI Visibility Score Should Actually Measure
Most AI visibility scores count mentions and stop, treating position 1 and position 11 alike. The four signals a score needs and why binary presence misleads.
MethodologyWhy Your AI Visibility Score Keeps Changing (And What to Trust)
AI answers are not deterministic; single-sample visibility scores swing 15+ points on their own. How much noise is normal, and how a ± range tames it.
MetricsAI Search Rankings: How They Work and How to Improve Yours
How AI search rankings work across ChatGPT, Gemini, Claude, Perplexity and Grok: what decides which sources get cited, how to measure your rank and move it.
AEO GuideClaude SEO: How to Get Your Brand Featured in Claude AI Answers
Claude SEO: how to get cited in Anthropic's Claude answers. ClaudeBot access, content structure, authority signals and tracking Claude citations.
AEO GuideGemini SEO: How to Rank in Google Gemini and AI Overviews
Gemini SEO: how to optimize for Google Gemini and AI Overviews. Google-Extended, structured data, Core Web Vitals and GEO tracking.
AEO GuidePerplexity SEO: How to Get Cited in Perplexity AI Answers
Perplexity SEO: how to become a cited source in Perplexity answers. PerplexityBot access, content freshness, domain authority and citation tracking.
GEO GuideThe Future of Search: What Businesses Need to Know About AI Agents and Answer Engines
Discover the future of search in the era of AI agents and answer engines. How autonomous agents search the web and how brands must prepare.
MetricsHow to Monitor Brand Mentions Across ChatGPT, Gemini, Claude, Perplexity, and Grok
Learn how to track and monitor your brand's mentions and citations across major LLMs like ChatGPT, Gemini, Claude, Perplexity, and Grok in 2026.
StrategyBuilding Authority for AI Search: EEAT, Citations, and Trust Signals
Learn how to build digital authority for AI models. Guide to EEAT, semantic citations, and the trust signals AI engines read.
AEO GuideHow AI Search Engines Choose Sources for Their Answers
Understand the algorithms behind AI search source selection. Learn how ChatGPT, Gemini, Claude, Perplexity, and Grok choose which websites to cite.
GuideTop 10 AEO Mistakes Businesses Make
Avoid the biggest mistakes in Answer Engine Optimization. Learn the top 10 AEO pitfalls companies make in 2026 and how to fix them.
StrategyWhy Your Brand Isn't Appearing in AI Answers (And How to Fix It)
Find out why your brand is missing from ChatGPT, Gemini, and Claude answers. Practical troubleshooting guide and optimization steps to get cited.
AEO GuideHow to Optimize Your Website for ChatGPT and AI Search Engines
Learn how to optimize your website for ChatGPT Search and AI engines. Actionable AEO strategies, content formatting tips, and schema markups for 2026.
GEO GuideWhat Is GEO? The Complete Guide to Generative Engine Optimization
Generative Engine Optimization is how your content gets synthesized into AI overviews. What GEO is, how it differs from AEO, and the six-step workflow.
AEO GuideWhat Is AEO? The Complete Guide to Answer Engine Optimization
Answer Engine Optimization is how you get mentioned by ChatGPT, Gemini, Claude, Perplexity and Grok. What AEO is, how it differs from SEO, how to check yours.
GuideBest AEO Trackers in 2026: Ten Tools and Six Tests
Best AEO trackers compared: ten tools by entry price, engines and check cadence, plus six tests to run in an hour before you choose one.
ComparisonOtterly AI vs AEOTrack: How to Compare AI Visibility Tools
What AEOTrack does, precisely enough to verify, plus an afternoon-long test you can run against any AI visibility tracker.
ComparisonProfound Alternative: What to Look for in an AEO Tool
Looking for a Profound alternative? Here is what AEOTrack does, checkable in a trial, and how to evaluate any AI visibility tool.
Brand ProtectionBrand Protection in the Age of AI Answers
How to monitor and correct AI answers about your brand. Strategies for maintaining brand accuracy across ChatGPT, Gemini, Claude, Perplexity and Grok.
MetricsAEO Metrics: How to Track Your Brand's AI Visibility
Learn what metrics matter for Answer Engine Optimization. Track mentions, citations, and share of voice across ChatGPT, Gemini, Claude, Perplexity and Grok.
StrategyAEO vs SEO: Key Differences and How to Prioritize
AEO gets your pages used as a source inside AI answers; SEO ranks them in a list. Where the two overlap, where they diverge, and which to fix first.
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