A HubSpot AI Search Grader alternative that asks with live web search on
Checked on 1 Oct 2026 against each vendor’s public pages
HubSpot’s free AI Search Grader and AEOTrack’s free check are both free, and they answer different questions. HubSpot’s grader scores how AI models describe your brand. Our check asks a question your buyer asks, with live web search on, and shows who the AI named.
14-day free trial, no card. Prices in USD unless marked, excluding VAT/GST.
| AEOTrack | HubSpot | |
|---|---|---|
| Free tool | Free check: ChatGPT and Perplexity, one buyer question, about a minute | AI Search Grader: free, one-time check |
| What it asks | A question your buyers ask, with live web search on, the way your buyer asks | How each model describes your brand; HubSpot’s page says “based on its training data” |
| What you get | Whether you were named, who was named instead, the answers and the sites read | A score across sentiment, presence quality, brand recognition, share of voice and market competition |
| Engines | ChatGPT and Perplexity on the free check; 5 engines on the tracker | OpenAI (GPT-5.4 mini), Perplexity and Gemini |
| Sign-up | No account; your email, so we can send you the report | No account; a form with company details |
| Paid tracking | From $39/mo: 25 questions, 5 engines, weekly | HubSpot AEO (beta): $50/mo ($45 billed annually), 25 prompts, 3 engines, or included in Marketing Hub Pro and Enterprise |
| Agency features | Agency $249/mo: 10 sites, white-label PDF reports, client share links | Extra brands are extra $50 instances; white-label not stated |
HubSpot may suit you better if…
- You want a free read on how AI models describe your brand overall
- You already use HubSpot Marketing Hub Pro or Enterprise, where its AEO tool is included
- You want tracking inside the HubSpot app
AEOTrack may suit you better if…
- You want to know who AI names when a buyer asks, today, with web search on
- You want five engines, including Claude and Grok, when you start tracking
- You are an agency and need white-label reports
Model memory against a live answer
A model’s training data is a snapshot. When your buyer asks ChatGPT or Perplexity who to use, the engine usually searches the web first and answers from the pages it reads. That is why our free check asks with live web search on: it shows the answer your buyer is likely to get, and the sites that shaped it. A brand-perception score and a live answer are both useful; they are not the same measurement.
Where these facts come from
- hubspot.com/ai-search-grader and hubspot.com/products/aeo, read 1 Oct 2026
- AEOTrack: /audit and /pricing, 1 Oct 2026
Vendors change prices and plans often. If something here is out of date, write to support@aeotrack.io and we will correct it. All comparisons: /compare.
Questions about this comparison
Is HubSpot’s AI Search Grader free?
Yes. It is a free, one-time check; HubSpot asks for company details on a form. Our free check is free too, with no account.
What is the difference between the two free tools?
HubSpot’s grader scores how models describe your brand, which its page says is based on training data. Our check asks a buyer question with live web search on and shows who was named.
What does HubSpot’s paid AEO tool cost?
As of 1 Oct 2026, $50 a month ($45 billed annually) for 25 prompts on ChatGPT, Gemini and Perplexity, in beta, or included in Marketing Hub Pro and Enterprise. AEOTrack Starter is $39 a month for 25 questions on 5 engines.
See who AI names instead of you
The free check asks ChatGPT and Perplexity a question your buyers ask, with live web search on, and shows who they named.