AEOTrack vs the competition
Ten AI visibility tools side by side: what each costs to start, which engines it asks, how often it checks and who it is built for. Our own row is what the product does today; every other row was read from the vendor's public pages on the date shown, and may have changed since.
Each row carries the date it was checked. Prices change monthly — check the vendor's own site before relying on any of this, and tell us if something is out of date.
Price, engines and cadence at a glance
| Tool | Entry price | Engines at entry | Cadence | Built for | Checked on |
|---|---|---|---|---|---|
| AEOTrack | $39/mo Starter; Agency $249/mo for 10 sites | 5 on every plan: ChatGPT, Gemini, Claude, Perplexity, Grok | Weekly on every question, daily on pinned ones | Agencies (white-label reports), in-house teams, small businesses | 1 Oct 2026 |
| Otterly.AI | $29/mo Lite ($25 billed annually), 15 questions | 4: ChatGPT, AI Overviews, Perplexity, Copilot; Claude, Gemini and AI Mode as add-ons | Daily | Small businesses and agencies on a budget | 1 Oct 2026 |
| Peec AI | About €85–89/mo Starter, about 50 questions (prices not shown on peec.ai; third-party, unverified) | 3 of about 7, more at extra cost | Daily | Marketing teams and agencies | 1 Oct 2026 |
| Profound | Enterprise only, custom price; free trial of 7 days | Up to 9 on Enterprise | Daily | Enterprise brands | 1 Oct 2026 |
| HubSpot AEO (beta) | $50/mo ($45 billed annually), 25 questions, or included in Marketing Hub Pro and Enterprise; free AI Search Grader | 3: ChatGPT, Gemini, Perplexity | Not stated | HubSpot customers | 1 Oct 2026 |
| Semrush AI Visibility Toolkit | $99/mo per domain, with a Semrush subscription; 25 questions | Up to 4: ChatGPT, Google AI, Gemini, Perplexity | Daily | In-house SEO teams on Semrush | 1 Oct 2026 |
| Ahrefs Brand Radar | AI Visibility Index $199/mo, an add-on to Ahrefs; custom questions from $50/mo | 5 indexes: AI Overviews, Gemini, ChatGPT, Perplexity, Copilot | Daily, weekly or monthly | Ahrefs customers | 1 Oct 2026 |
| Scrunch | $300/mo Starter ($250 billed annually), 350 custom questions | 7, no per-engine fees | Not stated | Mid-market brands and agencies | 1 Oct 2026 |
| AthenaHQ | $295/mo Starter; free tier with credits | About 11 | Not stated | Mid-market brands | 1 Oct 2026 |
| BrightEdge | Custom (sales) | Not stated publicly | Not stated | Large enterprises | Sep 2026 |
Prices in USD unless marked, before tax. Other vendors call the questions a tool asks “prompts”. Per answer, daily trackers cost less: Otterly’s Lite works out at about $0.016 an answer, AEOTrack’s Starter at about $0.04–0.07, because we re-ask weekly (re-asking the same day mostly measures noise). The per-answer comparison.
Head-to-head breakdown
Expand each comparison to read the full analysis.
Why we score topic overviews separately from direct answers
AEO tracks whether AI cites your brand when answering a specific question — tracked by question. Our GEO score is a second, separate number: whether your content is featured when AI generates a topic overview or synthesis — tracked by topic. Most tools use "GEO" as a general label for optimising for AI answers; we use it for this topic-level metric, reported alongside the question score rather than blended into it.
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Overview presence rates are rising fast
AI engines are generating topic overviews — comprehensive, multi-source syntheses — for an increasing share of queries. Brands that appear in these overviews gain disproportionate authority and trust signals.
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Synthesis depth signals topical authority
It's not enough to be mentioned in passing. GEO tracks how deeply your content is featured in AI-generated overviews — the more often you appear, the more your brand is treated as a definitive source.
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Topical coverage drives long-term AI visibility
GEO overview presence is built topic by topic, not keyword by keyword. Brands with broad, deep topical coverage consistently outperform those optimizing only for specific queries.
What makes AEOTrack different
AEO + GEO, scored separately
AEO (mention and citation rate by question) and GEO (overview presence by topic) are different behaviours, so AEOTrack scores them separately instead of blending them into one number.
5 AI engines on every plan, from $39
On several trackers Claude or Grok is an add-on or a higher tier. We ask all five answer engines on every plan, through their APIs, each in a fresh session with live web search on, so the answer is built from pages retrieved that day and not only from what the model memorized in training. Your own chat is personalised and can answer differently: why.
One thing to do this week
We don’t sell llms.txt magic. We show which sites each engine read when it named a rival instead of you, and help you get onto them: the listing to earn, the roundup to pitch, the page to write.
Try everything before you pay
The 7-day trial runs on the Starter plan's limits with daily checks — no credit card to start. Then Starter is $39/mo for 1 website, 25 AI visibility questions, 10 topics, weekly scheduled checks plus daily on 3 pinned questions and 15 on-demand re-checks a month.
Built for marketers, not just engineers
Clean dashboard, actionable recommendations, and one-click exports. No need for a dedicated SEO engineer to operate or interpret the data.
SERP + AI in one platform
Track both traditional Google rankings and AI answer engine presence from a single dashboard — without paying for two separate tools.
Transparent pricing
Starter $39/mo, Pro $99/mo, Agency $249/mo, Enterprise from $799/mo — published on our pricing page, with add-ons instead of forced upgrades, and pay-as-you-go re-checks on monthly plans. No sales calls required for self-serve plans, no annual commitment lock-in.
AI visibility tracking FAQ
What is the difference between AEO tracking and GEO tracking?
AEO (Answer Engine Optimization) tracking measures whether an AI assistant names your brand when someone asks a direct question — "best AEO tracking software", for example. GEO (Generative Engine Optimization) tracking measures whether your content is drawn into a broad synthesised overview on a topic, where no single brand is being asked about. They move independently: a brand can be named often in direct answers and never appear in topic overviews. AEOTrack reports the two separately rather than blending them into one number, because a blended score cannot tell you which of the two is failing.
Is AEOTrack a good alternative to Profound?
It depends on what you need to measure. Judge any tool in this category on five things: which engines it covers, whether it reports citations as well as mentions, whether results are broken down per engine or blended, whether it shows the range to expect between two checks, so you can tell a real change from run-to-run variance, and price. AEOTrack covers ChatGPT, Gemini, Claude, Perplexity and Grok, measures mentions and citations separately, reports per engine, and tracks GEO alongside AEO. The table above lists the feature-by-feature differences with the date each was verified — check it against your own requirements rather than taking any vendor's summary, including ours.
Do AI visibility tools measure citations or just mentions?
Not all of them measure both, and the difference matters. A mention means the engine named your brand, which can come from training data. A citation means the engine retrieved your page and linked it as a source. On one site we track, 15% of answers used its pages as a source and only 9% said its name: being read is not being recommended. If a tool reports a single "visibility" figure without separating the two, it cannot tell you which problem you have, and the two have completely different fixes.
Why does my AI visibility score change between checks?
Because AI answers vary. Ask the same engine the same question twice and you can get different brands named. AEOTrack takes one answer per engine per check, every week, and stores each answer so you can open it and read it. Every score is shown with the range to expect between two checks, and alerts fire only when a change falls outside that range. A bare percentage with no range will show you movement that is not real.
Try AEOTrack free for 7 days
7-day free trial, on the Starter plan's limits, checked daily while you use it. No credit card required. The free check takes about a minute; the tracker asks 5 AI engines every week and scores AEO and GEO separately.